British Airways have unveiled their new ‘interactive’ billboard in Cheswick. The little boy stands up and point to the plane as it passes over head while the billboard links to a database and provides the flight destination. Great use of real time tech.
I had to post this as I love the sound track. The track is a remix of Gloria Jones’s 1964 Northern Soul floor-filler Tainted Love (later covered by Soft Cell). The remix is by producer Ryan Hemsworth, and it’s not currently available to download.